Trade Fairs – Market Access Germany.
Two workshops that pay for themselves: better trade fair results and a clear road map into the German healthcare market.
Get the most out of your trade fair participation.
Participating in a trade fair is a big investment. Good preparation is worth it. Our trade fair workshop includes the following topics:
- Define goals
- Preparation
- Company presentation/pitch
- Appearance
- Marketing, self-marketing
- Sales training
- Identification of the most important visitors
- After the trade fair: follow-up
- After the trade fair: debriefing
“Great lectures! I have already shared a few ideas with our team and I think that this is really going to be an added value for our next trade fairs! You covered all the topics really important for me, so I was very satisfied at the end of the workshop. Thank you for setting a really good atmosphere for everyone, making it easier to interact.”
Market Access Germany.
Germany is very attractive for many providers in the health care sector due to the size of the market and, in particular, the reimbursement prices that can be achieved. However, market access is not easy for new market participants due to numerous legal hurdles, additional sub-legal regulatory barriers and a high level of industry-specific complexity. This workshop explains the existing hurdles and barriers and shows you promising strategies to be successful in the German medical technology market, including the reimbursement of medical apps through the Digital Care Act (DVG).
Your benefit
- A clear picture of the German healthcare system, the relevant payers, institutions and other influential stakeholders.
- You understand the legal regulations, sub-legal regulatory hurdles and the informal rules of the game of the German healthcare market.
- You are familiar with the basic principles of benefit assessment and the reimbursement of medical devices in the inpatient and outpatient sector.
- You know the possible and promising access routes for your product to the German healthcare market.
- You are able to develop a strategy (road map) for market access for your product.
Target groups
- Startup CEOs and those responsible for market development
- Established companies that want to expand into Germany
- Product managers, marketing managers, market access managers from small startups to SMEs
- Manufacturers, distributors and suppliers of medical devices
Four experts on the German market.
Prof. Dr. med. Thomas Kersting, MBA
Managing Director of IMC clinicon GmbH; Senior Associate at IGES Institut GmbH, Berlin; previously managing director, full-time medical director and spokesman for the management of the DRK Kliniken Berlin; since 2004 Professor of Hospital Management at TU Berlin.
Dr. med. Klaus-Jürgen Preuss
Managing partner of EPC HealthCare GmbH and the TakeCare Institute in Hamburg. More than 40 years of practical experience in the pharmaceutical and medical technology industry.
Prof. Dr. med. Holger Thiemann, MBA
Professor of Medical Management at the Technical University of Central Hesse. Many years of industry experience in management positions in German healthcare companies, including CEO of Marburg University Hospital and Head of Medicine at RHÖN KLINIKUM AG.
Dr.-Ing. Heiko Visarius, MBA
20 years of management positions at Synthes (J&J) and Medtronic, where he was most recently responsible for Europe. Successful consultant and innovation coach since 2012, including for the European Union, Innosuisse and the Canton of Bern. At the Swiss Medtech industry association, contact for startups and innovation as well as commercial liaison officer for the CTO Medtech Club.
Dates and location on request.
Let’s talk.
Direct and honest, without obligation. Heiko looks forward to your call.